The project
“If you want to understand a people’s culture, you have to understand its music.” This old adage from Confucius is what drives our project. Born of a desire to blend the terms “tourism” and “music”, Hit the Road now offers you the chance to (re)discover a city through its music. Instead of simply going to see a band, you can visit authentic places and neighbourhoods steeped in history, meet artists and music professionals, take part in workshops and interact with the people who devote their daily lives to creating the most diverse musical projects. Whether for a half-day or longer, you can follow in the footsteps of legendary composers, get mixed up in a hip-hop battle and indulge in a cocktail while listening to the rhythms of a jazz trio. Thanks to our tailor-made offers that adapt to current events in the music world and the desires of each individual, Hit the Road will take you far, far off the beaten track to explore new, musical lands…